Post date: 02/26/2014 - 12:00
Why chase repeat bookings?
My Holiday Marketing has a growing portfolio more than 50 holiday cottages whose websites we market and manage on behalf of their owners in order to get them bookings. We have invested a lot of time and research to identify what makes a cottage appeal to guests sufficiently to make them want to book it again. This has informed the way we liaise with guests on behalf of our owners as well as recommending small but important improvements to a property to make it... Read More
Post date: 11/28/2013 - 14:40
Oh no you won't!
This article takes a somewhat irreverent look at cunning, easy to achieve ways to avoid repeat bookings. Let's assume that we're talking about an otherwise perfectly maintained, beautifully cleaned cottage - the apple of an owner's eye. Just the sort of place that might appeal to visitors again and again. Here's a tongue-firmly-in-cheek list of ways stop them returning. Of course, in reality, you would never practise any of these excellent... Read More
Post date: 10/31/2013 - 13:31
Directory sites: Necessary - But When!
The purpose of this article is to ponder the purpose of a directory site as an effective way of getting bookings for your holiday cottage. Is it possible to reduce your dependency on advertising sites for bookings? What is it that a good directory site should deliver? I used the word ponder advisedly, as I’m throwing up a few lines of thought here for consideration, rather than to present them as facts. How dependent are you on bookings... Read More
Post date: 10/11/2013 - 15:20
How To Build A Following On Twitter - 12 Easy Tips
Using Twitter is simple. But, for regular Twitter users, finding and persuading relevant fellow Tweeters to follow you presents a big challenge. It’s one thing to commit to maintaining a regular series of tweets – but if no one is listening, and, more importantly, responding, then you’re pretty much talking to yourself. Twitter is about engagement – not broadcasting. At the same time, you don’t want any Tom, Dick or Harry... Read More
Post date: 09/30/2013 - 11:10
Clean, simple and immediately appealing - the home page for The Old House in Fowey.
This article considers what guests want from a self-catering website before and after making a commitment to book. So, what goes into a creating an effective design? There’s more, so much more, than having a site that is satisfying to look at and contains information that is important to you. Let’s start with three things guests will need to encourage them to book your cottage.
1... Read More
Post date: 09/10/2013 - 20:55
A lot of thought goes into creating a good holiday property website. Why is it necessary?
Is a holiday property website really necessary to attract bookings? What good does it really do? In addition to the number of bookings it might deliver, can a website deliver benefits that you won't get from an advert?
The Case Against a Holiday Property Website
All you want are back-to-back bookings, decent reliable cleaners and minimum investment in marketing... Read More
Post date: 08/27/2013 - 13:30
A traditional sign of a savvy holiday cottage owner: a chimney sweep at work.
Wood burners, open fires and Aga ovens all conjure up warm and cosy feelings about a holiday cottage out of season. They are part of a cottage’s quintessential character. They can also be death traps. We had our chimney swept this week by Keith the Sweep. If you want to get a sense of the qualifications a good sweep should have, check out his site. Keith the Sweep’s visit is an annual affair... Read More