Post date: 03/12/2014 - 11:54
This is the second of two blogs offering tips to attract more repeat bookings. If you missed it, here’s the link to part 1: http://www.myholidaymarketing.co.uk/blog/attractingrepeatbookings.html
Essentially, the fine art of attracting repeat bookings (or referrals) is down to the way you care for guests. It’s the things you actually do, not necessarily what you or your advertising says. This is good news for those who don’t want to spend hours chumming up to guests to make them... Read More
Post date: 02/26/2014 - 12:00
Why chase repeat bookings?
My Holiday Marketing has a growing portfolio more than 50 holiday cottages whose websites we market and manage on behalf of their owners in order to get them bookings. We have invested a lot of time and research to identify what makes a cottage appeal to guests sufficiently to make them want to book it again. This has informed the way we liaise with guests on behalf of our owners as well as recommending small but important improvements to a property to make it... Read More
Post date: 11/28/2013 - 14:40
Oh no you won't!
This article takes a somewhat irreverent look at cunning, easy to achieve ways to avoid repeat bookings. Let's assume that we're talking about an otherwise perfectly maintained, beautifully cleaned cottage - the apple of an owner's eye. Just the sort of place that might appeal to visitors again and again. Here's a tongue-firmly-in-cheek list of ways stop them returning. Of course, in reality, you would never practise any of these excellent... Read More
Post date: 10/31/2013 - 13:31
Directory sites: Necessary - But When!
The purpose of this article is to ponder the purpose of a directory site as an effective way of getting bookings for your holiday cottage. Is it possible to reduce your dependency on advertising sites for bookings? What is it that a good directory site should deliver? I used the word ponder advisedly, as I’m throwing up a few lines of thought here for consideration, rather than to present them as facts. How dependent are you on bookings... Read More
Post date: 10/11/2013 - 15:20
How To Build A Following On Twitter - 12 Easy Tips
Using Twitter is simple. But, for regular Twitter users, finding and persuading relevant fellow Tweeters to follow you presents a big challenge. It’s one thing to commit to maintaining a regular series of tweets – but if no one is listening, and, more importantly, responding, then you’re pretty much talking to yourself. Twitter is about engagement – not broadcasting. At the same time, you don’t want any Tom, Dick or Harry... Read More